Free Beer
Wednesday, February 17th, 2010
I love Kirin, and I love beer. Memories of my first year in Japan are peppered with great dinners paired with a cold Super Dry. I saw this new campaign on the train today and my immediate thought was, “Free beer?”. This is an example of a campaign that only works in Japan. The terms, “Free”, “Calorie Off”, and simply, “Off” are all common English terms adopted by Japanese corporations to market their diet and alcohol-free products. I appreciate the simplicity of it, but had a hard time stifling a laugh at the sight of “Free” beer.



